Get in touch.

List of contacts

Do you have any questions about ZB MED`s services or the range of literature we offer? Or maybe you need some tips on how to run searches in LIVIVO?

Phone: +49 (0)221 478-5685

Cologne Site

Medicine and Health

ZB MED – Information Centre for Life Sciences
Gleueler Straße 60
50931 Cologne (Köln)

Bonn Site

Nutritional, Environmental and Agricultural Sciences

ZB MED – Information Centre for Life Sciences
Friedrich-Hirzebruch-Allee 4
53115 Bonn




An infrastructure and research centre for data and information in the life sciences.

Elke Roesner

Head of Marketing

Key tasks and activities

  • Marketing strategy
  • Content marketing
  • Storytelling / video
  • Personnel Management


Born in Cologne, Germany, Elke Roesner studied at Freie Universität Berlin, obtaining a Master’s degree in business administration and modern German literature with a specialty in marketing and management. She began her career in the book trade, working in a marketing role at a specialist publisher in Cologne. In 2001, Elke Roesner joined ZB MED as a research assistant, taking over as Head of Marketing in 2006. During this period, she continued to study on a part-time basis, obtaining a Master’s degree in library and information science from Humboldt-Universität in Berlin. She currently focuses on strategic marketing, content marketing, storytelling/video and HR management.

Educational background

  • 1987 – 1990
    Vocational training as a bookseller, professional activity as a bookseller
  • 1991 – 1998
    Studies of "Modern German Literature" and Business Administration, Free University of Berlin 
    Graduation: Magistra Artium
  • 2005 – 2007
    Study in the Master Programme "Library and Information Science" (part-time), Humboldt University Berlin
    Degree: Master of Library and Information Science (MLIS)
  • 2008
    Human Resources Development at Universities, Academy of the Ruhruni Bochum (certified degree) 
  • 2010
    Systemic organisational development, Akademie Neues Lernen, Cologne (certified degree)
  • 2016 - 2019
    Transactional analysis consultant (certified degree)

Career to date

  • 1991 – 1998
    Specialist bookseller at Herder und Kiepert bookshops, Berlin, accompaning studies
  • 1999 – 2002
    Marketing for the book trade at the Rudolf Müller Society, Cologne
  • 2002 – 2005
    Project Vascoda Content Management, Vascoda Quality Management at ZB MED
  • 2006 – 2008
    Project Management German Medical Science
  • 2008 - 2019
    Head of the cross-sectional area of organisational and personnel development at ZB MED
  • since 2006
    Head of Marketing