Head of Marketing
Key tasks and activities
- Marketing strategy
- Content marketing
- Storytelling / video
- Personnel Management
Profile
Born in Cologne, Germany, Elke Roesner studied at Freie Universität Berlin, obtaining a Master’s degree in business administration and modern German literature with a specialty in marketing and management. She began her career in the book trade, working in a marketing role at a specialist publisher in Cologne. In 2001, Elke Roesner joined ZB MED as a research assistant, taking over as Head of Marketing in 2006. During this period, she continued to study on a part-time basis, obtaining a Master’s degree in library and information science from Humboldt-Universität in Berlin. She currently focuses on strategic marketing, content marketing, storytelling/video and HR management.
Educational background
- 1987 – 1990
Vocational training as a bookseller, professional activity as a bookseller - 1991 – 1998
Studies of "Modern German Literature" and Business Administration, Free University of Berlin
Graduation: Magistra Artium - 2005 – 2007
Study in the Master Programme "Library and Information Science" (part-time), Humboldt University Berlin
Degree: Master of Library and Information Science (MLIS) - 2008
Human Resources Development at Universities, Academy of the Ruhruni Bochum (certified degree) - 2010
Systemic organisational development, Akademie Neues Lernen, Cologne (certified degree) - 2016 - 2019
Transactional analysis consultant (certified degree)
Career to date
- 1991 – 1998
Specialist bookseller at Herder und Kiepert bookshops, Berlin, accompaning studies - 1999 – 2002
Marketing for the book trade at the Rudolf Müller Society, Cologne - 2002 – 2005
Project Vascoda Content Management, Vascoda Quality Management at ZB MED - 2006 – 2008
Project Management German Medical Science - 2008 - 2019
Head of the cross-sectional area of organisational and personnel development at ZB MED - since 2006
Head of Marketing
Publications
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