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Do you have any questions about ZB MED`s services or the range of literature we offer? Or maybe you need some tips on how to run searches in LIVIVO?

Contact

info@zbmed.de
Phone: +49 (0)221 478-5685

Cologne Site

Medicine and Health

Address:
ZB MED – Information Centre for Life Sciences
Gleueler Straße 60
50931 Cologne (Köln)
Germany

Bonn Site

Nutritional, Environmental and Agricultural Sciences

Address:
ZB MED – Information Centre for Life Sciences
Friedrich-Hirzebruch-Allee 4
53115 Bonn
Germany

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An infrastructure and research centre for data and information in the life sciences.

Studying or working in life sciences?

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Conference detail

Conference details

14.06.2010 - 14.06.2010

Grundlagen der Unternehmenskommunikation. Für Kliniken, MVZ, Netze und Praxen.

Location
Berlin
Contact

Agentur WOK GmbH

Palisadenstraße 48

10243 Berlin


Tel. +49 (0)30 49 85 50 31

Fax +49 (0)30 49 85 50 30

Country
Germany
Subject area(s)
Public Health, Hospital System, Health Economics
Shortinfo

Basics und Appetizer für weitere WOKseminare.


Unternehmenskommunikation ist System. Unternehmenskommunikation ist Handwerk. Corporate Design und Corporate Identity, Interne Kommunikation, Intranet und Internet, Pressearbeit, Flyer, Prospekte, die Idee der Marke: Das Seminar vermittelt die unverzichtbaren Grundlagen der Unternehmenskommunikation.



  1. Für Quereinsteiger, die neu sind im Fach.

  2. Für Journalistinnen und Journalisten, die auch Marketing können müssen.

  3. Für Marketingmenschen, zu deren Aufgaben auch PR gehört.


Kompakte acht Stunden mit Grundlagen, viel Erfahrung, praktischen Tipps und ein paar Ideen. Übergeordnetes Ziel des Seminars ist es, ein Bild der "Corporate Communication" als zusammenhängendes, systematisches Ganzes zu vermitteln.


Referent ist der Geschäftsführer von WOK, seit mehr als zwanzig Jahren erfolgreich unterwegs als Kommunikationsberater von Kliniken und anderen Unternehmen in der Gesundheitswirtschaft.


Schwerpunkte des Seminars:



  • Vom Wesen der Kommunikation

  • Pressearbeit proaktiv

  • Marketingkommunikation: vom Corporate Design zum Prospektsystem

  • Interne Kommunikation

  • Internet: Crossover-Kommunikation

  • Vom Wesen der Marke

 
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ZB MED is supported by the Federal Ministry of Health

ZB MED is supported by the Federal Ministry of Health.

The Federal Ministry of Health is a sponsor of ZB MED on the basis of a decision by the German Bundestag.

Local universities cooperate closely with ZB MED as partners

Logo of University Cologne

The robust, well-established partnership between ZB MED and the University of Cologne covers research, teaching and the provision of information. The Scientific Director of ZB MED also holds a professorship at the Medical Faculty.

ZB MED is sponsered by the Ministry of Culture and Science of North Rhine-Westphalia

Logo of Ministry of Culture and Science of the German State of North Rhine-Westphalia
Logo of Ministry of Culture and Science of the German State of North Rhine-Westphalia

The Ministry of Culture and Science of the German State of North Rhine-Westphalia is sponsoring ZB MED.

Local universities cooperate closely with ZB MED as partners

Logo University Bonn

A joint professorship is just one example of the cooperation between ZB MED and the University of Bonn in the fields of research and teaching. ZB MED’s Bonn site is located on the Poppelsdorf campus.

ZB MED advocates Open Access

ZB MED promotes and supports open access to scientific research through the PUBLISSO portal and other services.

Local universities cooperate closely with ZB MED as partners

ZB MED’s cooperation with TH Köln focuses on providing qualifications in information and data science through joint professorships and other strategies.

ZB MED is a member of DataCite

DataCite Logo

DataCite is an international not-for-profit organisation that offers services and know-how relating to the management, referencing and citation of research data.

ZB MED and Bielefeld University have signed a cooperation agreement

Logo University Bielefeld

The objective is to work together to provide complementary information services for the life sciences.

ZB MED advocates equality

ZB MED received the TOTAL E-QUALITY award in 2010, 2013, 2017 and 2021 for successfully implementing equality in its staffing structure and personnel policies.

ZB MED is one of over 30 partners in the LFV Open Science

The network is committed to the research and development of working methods, infrastructures, and tools of Open Science.

ZB MED is a member of DAFA.

The "Deutsche Agrarfoschungsallianz" aims to improve the performance, transparency and international visibility of German agricultural research. It is a joint project of German agricultural research.

ZB MED is committed to the principles of Libraries4Future.

Climate protection, sustainability, responsibility, social solidarity.