Monday, 18.04.11
ZB MED wins IFLA Marketing Award
First place for campaign "Pilots take off"
The IFLA Section on Management and Marketing just announced the winners of the 9th IFLA International Marketing Award for 2011. First place was awarded to the German National Library of Medicine (ZB MED) for its campaign "Pilots take off - and land (as you like it)".
The camapign focuses on ZB MED search portals MEDPILOT and GREENPILOT, and follows the principle that online products must be marketed online for optimal impact and success.
For the first time, an institution in Germany wins the international award.
The official presentation of the winners will be in San Juan, Puerto Rico, in August 2011.
