ZB MED wins IFLA Marketing Award
The IFLA Section on Management and Marketing just announced the winners of the 9th IFLA International Marketing Award for 2011. First place was awarded to the German National Library of Medicine (ZB MED) for its campaign "Pilots take off - and land (as you like it)".
For the first time, an institution in Germany wins the international award.
The official presentation of the winners will be in San Juan, Puerto Rico, in August 2011.